The UK subsidiary of Scientific Games – SG Gaming – boosted its product offering by adding two new games. The games release is initiated by the division in order to help it meet the local customers’ needs. In addition, it happens at a time when the company is primarily focused on global expansion to consolidate its presence in international regulated markets.
SG Gaming’s UK Director of Content Development Rick Mountney commented on the new additions, revealing that the US company’s subsidiary had always been focused on content innovation. According to him, this is exactly the difference between SG Gaming and other gaming content suppliers and operators. Mr. Mountney added that the brand was aimed at meeting all customers’ expectations by the new content releases they made in the UK gaming sector.
Moreover, the UK division’s Director of Content Development explained that the company was always working on exclusive game design to provide players with the best gaming experience possible.
As mentioned above, the gaming portfolio of the company’s UK arm was extended by adding two new titles the constantly growing content of the brand – Rainbow Riches, Reels of Gold and Africa Untamed. Both of them are jackpot games. The Rainbow Riches, Reels of Gold is the addition to the Rainbow Riches games collection and is aimed at the bingo, arcade and LBO sector. Africa Untamed, on the other hand, is a game that has been created especially for the bingo and arcade games sector.
The new games’ release of the UK subsidiary of Scientific Games comes at a time when the US company has been looking for further expansion on international regulated markets. Only a couple of days ago, the company revealed that it had won its 12th contract with Sun International – a casino and entertainment group located in South Africa.
Under the terms of the agreement, the company is to provide Sun International with games, systems and table products for its local casino. The Chief Revenue Officer of Scientific Games – Bob Parente – commented on the deal, saying that the entire team of the US company greatly appreciated the expansion of Sun International to the technology partnership agreement.
Thanks to the partnership agreement, the innovative gaming solutions, systems and table games of Scientific Games will be available to the customers at the new casino resort venture of Sun International located in Pretoria.
- Author
Olivia Cole
